Diploma in Sales and Marketing Management Syllabus
Sr. No. | Subjects of Study |
1 | Basic processes of sales, marketing and marketing management |
2 | Sales and marketing- basic functions, characteristics and roles in the market |
3 | The nature and culture of markets |
4 | Digital Marketing |
5 | Consumer behaviour and buying trends of the market |
6 | Market segmentation, market targeting and market positioning |
7 | Analysis techniques for market competition study |
8 | Market research and study of market potentials |
9 | Strategic marketing- development and management |
10 | Brand Management |
11 | Monitor and control schemes for market plans |
12 | Demo sessions, assignments for each section and practical spells |