help me write my business plan my best friend essay free download easter essay topics write an essay on the nigerian economy genetic engineering essay dlc

Diploma in Sales and Marketing

Diploma in Sales and Marketing Management Syllabus

 

Sr. No.

Subjects of Study

1         

Basic processes of sales, marketing and marketing management

2         

Sales and marketing- basic functions, characteristics and roles in the market

3         

The nature and culture of markets

4         

Digital Marketing

5         

Consumer behaviour and buying trends of the market

6         

Market segmentation, market targeting and market positioning

7         

Analysis techniques for market competition study

8         

Market research and study of market potentials

9         

Strategic marketing- development and management

10     

Brand Management

11     

Monitor and control schemes for market plans

12     

Demo sessions, assignments for each section and practical spells

Translate »